It makes you wonder who all this is aimed at.
A literal prick tease although you never actually see his whatnot when you watch it, it's hard to think of anything else. The video for the latter was a high water mark in musical homoerotica. Pop has always been about selling the sexiness of young men, and its history has been a slow undressing of the male form from Elvis's swinging trousersnake, through David Cassidy's 'Naked Lunch Box' Rolling Stone cover, to D'Angelo's Untitled. It's thanks to the That and their seminal soft porno promos such as Pray that the homoerotic boyband video became such a cliche it could be so hilariously sent up on Blink 182's All the Small Things. (Which, incidentally, it is.)īut Take That broke through with their video for Do What U Like, where you saw their bums smeared with jelly. As if the image exists to divert attention from how unlistenable their music is. It's like being taken on a dinner date, and someone whopping their tackle on the table before you've even finished your starter. For a boy band to get their bits out before they've even had a hit marks a new low (or maybe high?) in pop marketing.